San Diego, CA, USA

Data Driven
Product Design

I design customer-facing analytics features for products, and I build internal analytics solutions in order to deliver actionable insights related to usage, behavioral, marketing, UX, and business metrics. It’s all data all the time over here, and I love it. After 23 years of experience in architecture, PM, and design roles, and with the past 10 of those years dedicated to building analytics and data science products – I’m now consulting in strategic and tactical product design roles centered on data and analytics.

In summary, I work on: building analytics products, building analytics features into products, and instrumenting and tagging products for analysis. When working on those things, I’m specifically doing: UI/UX design, full-stack architecture, and product management.


Products I Led the Design and Creation Of


SOASTA mPulse is a highly successful, award winning real-user monitoring product.  It provides real-time insight into user experiences at scale on production sites.  I led product design for mPulse from idea to launch, through significant revenue growth, and ultimately to acquisition by Akamai


SOASTA Data Science Workbench (now Akamai) is a data science platform for UX.  It makes advanced machine learning and ad-hoc analysis possible on clickstream data for some of the highest traffic sites in the world.  I led this product from idea to launch, and to revenue and acquisition.


conDati is a data science platform for marketers.  It blends data from disparate martech tools. It then uses machine learning for forecasting and AI for optimization, generating siginifcant ROI.  I led design, engineering, data engineering, and data science in taking this product to market.